1. Information that we collect
- Information You Provide to Us
We collect the information that you directly provide to us, such as when you enter it on a web page, or include it in an email that you send to us. This type of collection often occurs through our business support processes, such as:
•Responding to inquiries, where we ask you to provide information such as:
◦basic info (e.g. name, business phone number, email address, or country/region);
◦your company’s info (e.g. company name, industry, name of the section you belong to, position, occupation, company URL);
◦business related information; (e.g. information such as requests to Sony Semiconductor which is inputted in the form)
◦product information related to your inquiries; (e.g. product information such as product group, product name, use, purpose, questions etc. related to your inquiries)
•Registration or Account Creation Processes, where we ask you to provide information such as:
◦contact info (e.g. name, email address, phone number, etc.);
◦your company’s info (e.g. company name, name of the section you belong to, position, your boss)
◦language you use;
•Technical and Customer Support Processes, where we may ask you to provide contact info and information related to the issue you are contacting us about.
- Automatic Information Collection
We may also automatically or passively collect information about your use of this website. While information collected in this manner is not typically personal information, we may combine it in ways that make it personally identifiable. When we do so, we will treat the combined information as personal information. For example, data collected in this manner may include:
web browsing, network or service usage data, such as browser type, internet service provider (ISP), IP address, referring/exit pages (including application names you use with your Professional ID account), operating system, date/time stamp, and clickstream data;
2. How Sony Semiconductor uses the information that it collects
Sony Semiconductor is processing the information it collects based either on its legitimate interests or, when specifically provided for hereunder, your consent. Sony Semiconductor may use this information for a wide range of purposes, including:
We may use your personal information to:
•respond to consultations and any other inquiries related to our product and services;
•provide customer support such as product guarantee, repairs, provision of product technical information, etc.;
•sell a product and provide a service related to a product;
•transfer relevant information to a third party purchaser or seller, and its and our professional advisors, in connection with a corporate event such as a merger, business acquisition or insolvency situation if this transfer is necessary for the performance of the abovementioned operations.
•to develop and improve new and existing Sony Semiconductor products and services, recommendations, advertisements and other communications and learn more about customers’ shopping preferences in general;
•to create anonymous, aggregated statistics about the use of our websites, products, services and loyalty programs, in order to understand customers preferences regarding our website or products and propose better services based on those statistics. We may share those statistics with third parties and/or make available to the public (such as our partners, advertisers, industry bodies, the media and/or the general public);
•to allow us to provide a more seamless customer support whenever you contact us and to provide you with better, personalized services, content, marketing and adverts, by linking a unique identifier, such as a cookie or account number (particularly when you link Sony Semiconductor accounts - for more information about linked Sony Semiconductor accounts, see the "Linked Sony Semiconductor accounts section below) to the information that we collect from the different sources outlined above in the "Information that we collect" section above (including information received from other Sony Group Company (Sony Corporation and any company where more than 50% of voting rights is owned by Sony Corporation) about your use of other Sony group products and services). Alternatively, we may decide to combine two or more databases into a single database of customer information.
•based on your consent, conduct advertising, promotional, and sales promotion activities (including activities for information analysis, or marketing. We may send an information on our products, services, exhibitions, and a variety of and events by means of emails, direct mail, mail magazine, newsletter, etc.)
We may use and/or disclose to third parties information about you:
•to government bodies and law enforcement agencies to prevent fraud, to comply with the law and to meet a reasonable request from such bodies;
•to third parties (including professional advisors) to enforce or defend the legal rights of Sony Semiconductor and any Sony Group Company or the terms and conditions of any Sony Semiconductor product or service;
•to protect you, and our employees and our partners, and use in connection with legal claims, compliance, regulatory and investigative purposes (including disclosure of such information in connection with legal process or litigation).
3. Sharing information about you
Sharing of information by Sony Semiconductor
In general, Sony Semiconductor does not sell, rent or otherwise disclose information about you to third parties without your consent. However, there are exceptions:
Other Sony Group Company
We may disclose information about you to other Sony Group Companies in charge of your area, to allow us to provide you with the requested services, to conduct marketing suitable to your needs or if it is necessary for the establishment, exercise or defense of legal claims. Please refer to the following link for information on the Sony Group Companies:
Our service providers
We may use third party service providers (including resellers) such as cloud service providers and ID management service providers to process information on our behalf for the purposes outlined above. For example, to fulfilling orders, sending postal mail and emails, sending text messages (SMS), providing marketing assistance, and providing customer services.
Our service providers operate only in accordance with our instructions, in line with this policy, and are subject to appropriate confidentiality and security obligations. This transfer is based on our legitimate interest to be able to provide you with the necessary services or appropriate marketing as above described.
The company entrusts the operation of the service to an external professional company as follows:
Retention and use period
Provision of services to manage and send B2B email newsletters to customers
Up to 14 days after receiving the data deletion request
We may transfer the personal information we collect to other Sony Group Companies or other third parties located in countries outside of the EEA which may not provide the same level of data protection as the country in which you reside and are not recognized by the European Commission as providing an adequate level of data protection. We only transfer personal information to these entities when it is necessary for the services we provide you, or it is necessary for the establishment, exercise or defense of legal claims or subject to safeguards that assure the protection of your personal information, such as European Commission approved standard contractual clauses.
4. Security of your information
Sony Semiconductor seeks to maintain reasonable security measures in order to attempt to protect against the loss, misuse or alteration of your information. Although we strive to protect your information, we cannot guarantee or warrant the security of any information transmitted to us through this website or that we store on our systems or that is stored on our third party contractors’ systems.
What you should do to protect your information
As general best practice on the Internet, it is recommended that individuals take great care with user accounts, and follow some basic rules:
•do not use trivial passwords (such as single dictionary words);
•do not use the same password for multiple accounts;
•do use very long passwords (at least 8 characters, but preferably much longer);
•do use passwords which contain a combination of lower case letters, numbers;
•do keep passwords securely (never written down, or shared with anyone) and changed periodically.
5. Cookies and other tracking technologies
Cookies and similar tracking technologies (such as web beacons and embedded scripts) allow us to recognize you when you visit a website, or app, or open an email – they do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience.
We use tracking technologies to provide you with the service you have requested: for example, keeping you logged in during your visit and ensuring security of the content.
6. Your Rights
EEA and UK residents:
You have various rights with respect to our use of your personal data:
Access: You have the right to request a copy of the personal data that we hold about you. There are exceptions to this right, so that access may be denied if, for example, making the information available to you would reveal personal data about another person, or if we are legally prevented from disclosing such information. You are entitled to see the personal data held about you. If you wish to do this, please contact us using the contact details provided below.
Rectification: We aim to keep your personal data accurate, current, and complete. We encourage you to contact us to let us know if any of your personal data is not accurate or changes, so that we can keep your personal data up-to-date.
Objecting: In certain circumstances, you also have the right to object to processing of your personal data and to ask us to block, erase and restrict your personal data. If you would like us to stop using your personal data, please contact us
Porting: You have the right to request that some of your personal data is provided to you, or to another data controller, in a commonly used, machine-readable format.
Erasure: You have the right to require us to erase your personal data when the personal data is no longer necessary for the purposes for which it was collected, or when, among other things, your personal data have been unlawfully processed.
Complaints: If you believe that your data protection rights may have been breached, you have the right to lodge a complaint with the applicable supervisory authority, or to seek a remedy through the courts.
You may, at any time, exercise any of the above rights, by contacting us together with a proof of your identity, i.e. a copy of your ID card, or passport, or any other valid identifying document.
Right to withdraw consent
If you have provided your consent to the collection, processing and transfer of your personal data, you have the right to fully or partly withdraw your consent. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose(s) to which you originally consented unless there is another legal ground for the processing.
To opt-out of receiving our marketing communications, please follow the opt-out links on any marketing message sent to you or contact us. Opting out of receiving marketing communications will not affect the processing of personal data for the provision of our legal services.
7. How long we keep your personal data
Upon expiry of the applicable retention period we will securely destroy your personal data in accordance with applicable laws and regulations.
8. Children’s privacy
This website and services provided on this website are not directed to children under the age of 18.
10. Contact us
• would like to access the personal information we hold about you;
• believe that information we hold about you is incorrect; or
• have any questions in relation to the information concerning privacy and personal information;
then we ask that you contact us and we will take reasonable steps to resolve those concerns as soon as practicable. In some cases, we may not be able to give you access to personal information we hold regarding you if we are prevented by any applicable law or regulation.
web inquiry form <https://www.sony-semicon.com/en/contact/>
If you are in the UK
Our representative in the UK is Sony Europe BV, a Dutch company, whose UK branch has its business address at The Privacy Office, The Heights, Brooklands, Weybridge, Surrey KT13 0XW, The United Kingdom.
If you have any concerns about how we process your data, you can contact our representative in the EU by emailing: privacyoffice.SEU@sony.com. You can also get in touch by writing to Sony Europe BV at the address above or at The Privacy Office c/o Sony Europe Legal Department, The Heights, Brooklands, Weybridge, Surrey KT13 0XW, United Kingdom.
If you are in the EU
Our representative in the EU is Sony Europe BV, a Dutch company, whose business address is Taurusavenue 16, 2132LS Hoofddrop, the Netherlands.
If you have any concerns about how we process your data, you can contact our representative in the EU by emailing: privacyoffice.SEU@sony.com. You can also get in touch by writing to Sony Europe BV at the address above or at The Privacy Office c/o Sony Europe Legal Department, The Heights, Brooklands, Weybridge, Surrey KT13 0XW, United Kingdom,
If you are in South Korea
Our representative in South Korea is Sony Korea Corporation, whose business address is 24F, One IFC, 10 Gookjegeumyoon-Ro, Yeouido-Dong, Yeoundeungpo-Gu, Seoul, Korea
If you have any concerns regarding personal information or products, you can contact our representative in South Korea by calling the customer support center (1588-0911), or by contacting the person in charge of personal information management below, and we will take action immediately. We will notify you of the processing result.
[Customer Support Center Hours of Operation] Monday-Friday: 09:00 – 18:00 (KST) (Closed on Saturdays, Sundays and public holidays.)
Version 1.1 September 30, 2021